Jeanie caggiano: Executive Creative Director/creative Lead

 

Award-winning group creative director/writer. Best-known for Allstate “Mayhem” and UnitedHealthcare brand campaign. Currently leads all things Bank of America.

Enjoys difficult problems and working in the health care space.  Storytelling writer. Strategic problem-solver. Specializes in making invisible products visible. Client whisperer.  Burden brand turnaround specialist. Exceptional presenter. Nurturing manager who loves to grow her talented and diverse group of people. Skilled at getting agencies both inside and outside of a holding company to work together for the good of the client. Experience running a business with P&L responsibility (UnitedHealthcare).

 

Experience:

 

Allstate • Bank of America • Choice Hotels • DeVry University • Diageo (Old El Paso & Green Giant) • Disney (Parks & Corporate Image) •

Eli Lilly (Prozac & Evista) • Encompass Insurance • Exclusive Resorts • Feeding America • Hallmark • Kellogg’s (Rice Krispies, Snack Pack, Special K) •

Kraft/Heinz (Kraft Naturals Cheese, Kraft Singles, Philadelphia Cream Cheese, Jell-o) • McDonald’s • Merrill Lynch • Microsoft • Morgan Stanley • Optum •

Pfizer (NexiumOTC, Centrum, Caltrate) • Procter & Gamble (FemCare, Baby Care, Health & Beauty) •

UnitedHealthcare • UnitedHealth Group • WhiteWave Foods (Silk, International Delight, Horizon Organic Milk) 

 

HISTORY:

 

2021 - Present - EVP/Executive Creative Director. Leo Burnett USA and Creative Lead, GroupeConnect (Publicis Power of One agency)

2018 – 2021 EVP/Executive Creative Director and Group Lead, Leo Burnett USA

2016- 2018 EVP/Executive Creative Director and Business Lead, Leo Burnett USA

2007- 2016 EVP/ Executive Creative Director, Leo Burnett USA

2001-2007 SVP/Creative Director, Leo Burnett USA

1996-2001 VP/Creative Director, Leo Burnett USA

 

Awards

 

Won: Cannes Lions (13), Cannes Health Lions (2), EPICA, Inaugural D&AD White Pencil, Archive, One Show, Art Director’s Club, D&AD, Shark, Effie (more than 10, including Gold for Allstate Sustained Success and Gold for UnitedHealthcare), Clio, National Addys (Best of Show), London International, Andy, Radio Mercury, Communication Arts, Epica, MM&Media (Best of Show), IPA Best of Health.

Judged: Cannes Lions, Facebook Awards, One Show, London International, Obies, Effies and more.

 

Education

Northwestern University, Evanston, Illinois

2020 - Inducted into Medill School of Journalism Hall of Achievement

M.S. in Advertising with Highest Distinction

B.S. in Speech, Major in Film